The Arizona-based Miraval Resort & Spa has appointed Brand Central as its exclusive licensing agency.

Located near Tucson, Arizona’s Santa Catalina Mountains, the luxury destination offers an array of personalized fitness, yoga and wellness programs as well as consultations with life-affirming specialists.

“Miraval has been consistently recognized as the leader in luxury travel by some of the most respected voices in the industry,” says Ross Misher, chief executive officer, Brand Central. “Brand Central is excited about extending their authority as a health and wellness brand and creating a full collection of products that will resonate with consumers seeking to create ‘mindful balance’ in their own lives. Miraval has enormous potential to develop into a global lifestyle brand.”

Brand Central plans to extend the Miraval experience and way of life into new lifestyle categories, targeting lifestyle products that will allow consumers to bring home the rejuvenating philosophy of the resort.

“We are excited to share our personalized experience and opportunity for self-awareness with consumers everywhere,” says Michael Tompkins, chief executive officer and general manager, Miraval Resort & Spa. “We feel that partnering with Brand Central will allow us to further our dedication to serving the individual and healing one’s well-being, while introducing this experience to new consumers around the world.”