The new division will serve as a trend intelligence service for licensors, manufacturers and retailers.

Brand Central has unveiled a new trend intelligence service, titled Brand Central Insights.

The new division will aim to provide insight-right, actionable intelligence based on the knowledge of how trends take shape, evolve and gain resonance. Brand Central Insights will also work to enable brand owners, manufacturers, retailers and international agents to make “smarter business decisions, anticipate change and proactively respond” to budding consumer attitudes and behaviors.

Additionally, the division’s first product, the Brand Central Insighter, is a customizable trend report that provides relevant insights, in-depth analysis and actionable recommendations to a client’s specific industry, trends and areas of the interest. The Insighter can be produced bi-monthly, monthly or quarterly for clients.

Furthermore, Brand Central Insights will be led by creative and trend agency veteran Mark Otero, who has worked with brands such as Coca-Cola, Forbes, Jim Beam Brands, Anheuser-Busch, Mattel, Walt Disney, Electronic Arts, Sony Computer Entertainment, Ubisoft Entertainment, NAMCO/Bandai and many more in the past 20 years.

“We have been providing this service for retailers and manufactures for the past three years to very select clients,” says Ross Misher, chief executive officer, Brand Central. “The overwhelming response we have received from our trend reports combined with the expertise of Mark Otero and his team afforded us the opportunity to open up the service to the licensing community.”