The snack company’s new licensed partners will create an assortment of branded products, leveraging Mondelēz brands including Oreo and Sour Patch Kids. New partnerships include:
Ripple Junction for apparel, headwear, hosiery, and other accessories;
Taste Beauty for lip balms, bath bombs, and other beauty products;
Odd Sox for hosiery and boxers;
Trevco for Sour Patch Kids apparel and accessories;
TMP for Oreo products for shoporeo.com; and
Cookies United for Oreo gingerbread houses
“We are thrilled to launch a comprehensive merchandise program with these beloved Mondelēz International brands and the top licensees in the industry,” says Ross Misher, chief executive officer, Brand Central. “These brands have such a powerful impact on today’s consumers outside of the snack aisle. We can’t wait for fans to show their love for these brands through a variety of new products.”
The deals are the latest from the partnership between Brand Central and Mondelēz. Brand Central was chosen to be
late last year.
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