Brainbase Signs Chefclub, Moose Toys

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Two new clients have hopped on the Brainbase train.

Brainbase has added two new customers: Chefclub, a digital cooking brand based in Paris, and Moose Toys, makers of products like Squeakee the Balloon Dog, Bluey and Heroes of Goo Jit Zu. 

"Chefclub and Moose Toys are two of the most celebrated companies in the licensing industry as of recent and we're ecstatic to be working with them," says Ted Larkins, global licensing head, Brainbase. "Our platform and technology will function perfectly to support their globally-recognized intellectual property and rapidly growing consumer products businesses."

Chefclub and Moose Toys will be using IP licensing platform Brainbase Assist to streamline and manage their global licensing businesses.

"We have decided to work with Brainbase as the platform is so user-friendly," says Marie-Laure Marchand, senior vice president, global consumer products and business development, Chefclub. "As a startup, we were looking for a system that could regroup all the key licensing phases, from contracting to royalty reporting as well as product approvals. Brainbase had the solution to all our requirements. Moreover, it is a great pleasure working with the team who is always very proactive and ready to implement new features to improve the experience."

"Heading into 2021 with multiple successful product releases, we knew the time was more pertinent than ever to choose a licensing management platform that would support us in the present and help us flourish in the future," says Menal McGrath, vice president, global licensing, Moose Toys. "Brainbase's commitment to product and innovation resonated with our team as we look to continue disrupting the toy and licensing industries with our work."

Chefclub and Moose Toys join a Brainbase customer roster with brands including BBC Studios, BuzzFeed, kathy ireland Worldwide, Sanrio, SYBO Games and the Van Gogh Museum, among others.

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