Bonnier Corp. continues to expand its Outdoor Life licensing program and has partnered with Tidy Dog Pet Products, a leading pet product manufacturer, to produce natural jerky dog treats.

“Pet nutrition is a category where we see tremendous opportunity for the Outdoor Life brand,” says Elise Contarsy, senior vice president, Bonnier Consumer Products. “Dogs have been long-trusted companions for a wide range of sporting activities, and we are excited to begin this expansion into the pet space with Tidy Dog. They are a growing, innovative company, while Outdoor Life is an iconic brand with a high level of consumer recognition and trust for pet owners and aspiring pet owners. This is a natural extension of the brand and a perfect fit for both parties.”  

The Tennessee-based company will produce Outdoor Life Tennessee Pork Dog Jerky, treats composed of pure pork shoulder, limited ingredients and no preservatives. Tidy Dog will begin distribution of Outdoor Life Tennessee Pork Dog Jerky in the third quarter of 2020. The product will be available online, in mass and specialty pet retailers and in veterinary clinics.

“We’re proud to partner with Outdoor Life as their first licensee in the pet industry,” says David Price, chief executive officer, Tidy Dog Pet Products. “We immediately saw the potential of this historic brand in the pet space and are eager to grow our footprint together.”