Bonnier Corp. Enters the Great Outdoors

Multiple Outdoor Life products are in the works.
License Global

March 17, 2020


Bonnier Corp. has partnered with several manufacturers to produce Outdoor Life licensed apparel and lifestyle products, the company announced.

“Whether it’s fishing, hunting or a weekend camping trip, Outdoor Life is the authoritative voice for the outdoor adventure-seeker,” says Elise Contarsy, senior vice president, Bonnier Consumer Products Group. “Outdoor Life has been a trusted resource in the outdoor space for over 120 years, and the branded products produced by these partnerships will allow us to continue to connect with enthusiasts in a meaningful way.”

Bonnier Consumer Products Group plans to showcase the range of Outdoor Life

products from licensees and meet with retail buyers at the June 2020 Outdoor Retailer Summer Market in Denver, Colorado.

Bonnier Consumer Products Group has announced The Levy Group as licensee for sportswear, outerwear and bags; 540 Brands for graphic t-shirts, sweatshirts and headwear; Balanced Tech Corp. for base layer, underwear, sleepwear and cold-weather

accessories; Sunshine Leisure Products Co. for camping and beach chairs, tables and cots; Master Cutlery for hunting knives, axes and related knife-edge products; and Lifetime Brands for hydration, coolers, tableware, cutlery and cookware.

Bonnier Consumer Products Group will continue to onboard additional licensees for Outdoor Life.

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