Bob Ross has gained 14 new licensing partners via Firefly Brand Management. The new agreement will commemorate more than 60 licensing deals for Firefly and the Bob Ross brand.
“Bob Ross continues to be loved and embraced by millions,” says Cynthia Modders, chief executive officer, Firefly Brand Management. “It’s been an exciting time for us as we’ve seen his popularity grow these past few years, especially with Millennials, and his artwork, likeness and quotes have uncovered a group of enthusiastic new audiences, which in turn, is gaining a fan base that has become quite appealing to a diversity of companies with unique licensing opportunities. It’s surprising us some of the places Bob Ross keeps turning up. We are so excited to celebrate this milestone with our partner Bob Ross Inc., and look forward to expanding new products and licensing programs even further.”
New agreements licensed by Firefly for Bob Ross are PicsArt for app content including themed stickers, backgrounds, templates, replay; Papersalt (Revolution) for notables and lunch notes, inspirational card booklets; Empire Apparel Group for men’s and women’s apparel (t-shirts and hoodies) for Australia and New Zealand; Oppo Suits for men’s, women’s and boys’ full suits, blazers/apparel and men’s fitted button down shirts; and Remarks for repositionable bookmarks, page clips, multi-pack bookmarks and coloring bookmarks.
Other partners include You Tooz for four-inch stylized vinyl figures; Calhoun Sportswear for fabric wall banners, neck ties and bow ties, hats and beanies, jackets short sleeved button down shirts and blankets; USAopoly for co-branded table top boards games and puzzles; Meredith Corporation for bookazine; Jilcroft Pty Limited (MJM Australia) for puzzles, games, and crafts; Pix Brix for pixel building bricks; Fiesta Toy for amusement/crane machine plush; Studio Fabrics (Jaftex Corp.) for fabric by the yard, precut fabric kits and Andrews & McMeel for greeting cards.