Bluestar Wins Bid for Brookstone IP
Bluestar Alliance has won the bid for the Brookstone IP and related assets, following a bold auction process.
The agreement is valued at more than $80 million and includes cash and other properties.
Brookstone was founded more than 50 years ago in New Hampshire and is known for its products in the entertainment, wellness, home and travel markets as well as its distribution through retail, wholesale, catalog and e-commerce.
“There is strong wholesale demand from retailers for Brookstone product, and we are working closely with them to develop a true Brookstone shopping experience within their retail stores and e-commerce shopping channels,” says Joseph Gabbay, chief executive officer, Bluestar Alliance. “To keep the heritage and legacy that the Brookstone customer enjoys, our licensees will be committed to offering excellence in product design, keeping with the brand’s mission of product innovation. Brookstone’s robust product legacy has been the cornerstone of our interest in acquiring the brand. The combination of qualified product design, engineering and true customer experience will be a big win.”