Brand & Lifestyle Licensing Awards 2019 finalists in the product, property and retail categories have been revealed.

License Global

March 19, 2019

3 Min Read

The B&LLAs highlight all aspects of brand licensing, including lifestyle brands, corporate brands and food and drink brands, among others.

Finalists include:

Best Brand Licensed Fashion Accessories or Lifestyle Product or Range

Joules umbrella collection from Fulton Umbrellas
National Geographic travel collection from JJ&C
Royal Air Force Centenary limited-edition timepiece from Breitling
Sanderson x Radley 20th Anniversary collection from Radley
Sara Miller London watch collection from Peers Hardy
Smiley Chubby Face fashion accessories from Anya Hindmarsh
TfL x Adidas trainers collection from Adidas

Best Brand Licensed Health & Beauty Product or Range

Crayola Beauty cosmetic collection for ASOS
F2 Freestylers range for Boots from SLG
Hawaiian Tropic neon collection body mists from Designer Parfums
Morris & Co Refined Gentlemen range from Heathcote & Ivory
NASA Beauty gifting collection from H&A
Reese’s scented cosmetic bag from Amber House
Sara Miller London bath and body range from Heathcote & Ivory

Best Brand Licensed Adult Apparel Product or Range

Coca-Cola collection from Desigual
Coca-Cola men’s collection from Primark
Morris & Co collection from H&M
The National Gallery collection from White Stuff
Royal Ascot collection from Karen Millen
Royal Observatory Greenwich collection from Oasis
V&A collection from Coco de Mer
Van Gogh Museum footwear from Vans

Best Brand Licensed Gifting Product or Range

Emma Bridgewater flasks from Chilly’s Bottles
The Happy News range from Blueprint Collections
Joules stationery and gifting collection from Portico Designs
Keith Haring collection from Moleskine
Nando’s gift range from Kimm & Miller
The National Gallery Delicious Art range for Boots from IG Design Group
Pringles stationery range from Maped Helix
Sara Miller London Christmas collection from Portmeirion

Best Brand Licensed Food or Beverage Product or Range

Baileys Freakshake Cake from Finsbury Food Group
Eden Project Compostable Nespresso -compatible coffee capsules from Fresh Coffee Shop
Guinness Cheddar from Windyridge Cheese
Robinsons Fruit & Barley Ice Lollies from Brand of Brothers
Skittles Rainbow Party Cake from Finsbury Food Group
TGI Fridays pre-mixed cocktail range from Manchester Drinks
V&A Luxury food and drink collection for John Lewis from Fells

Best Brand Licensed Homewares Product or Range

ELLE decoration bathrooms from Bathstore
FatFace soft furnishings from Ashley Wilde Group
I Like Birds homewares range from My Gifts Trade
Oasis fabrics and wallpaper collection from Clarke & Clarke
Nadiya Hussain Make Life Colourful range from BlissHome
V&A furniture collection from Sofa Workshop
Yvonne Ellen tabletop collection from Fifty One Percent

Best Brand Licensed Children’s Product or Range

Billie by Billie Faiers baby clothing range from George@Asda
Discovery Outdoor exploration toys from Trends UK
Joie Jr Litetrax pushchair and chrome 3-in1 pram from HTI
The National Gallery Children’s book range from Hachette Children’s Books
National Geographic Kids STEM line from Bandai
Nick Jr. Ready Steady Dough for The Entertainer from Addo Play
NHM children’s apparel collection from FatFace

Best Brand Licensed Consumer Hard Goods Products or Range

Cosmo beauty electricals from MPL Home
Discovery Adventures Outdoor living collection from The Range
Emma Bridgewater mobile accessories from VQ
Joules Monty radios from VQ
Love Hearts string lights from Fizz Creations
RHS Wild Bird Feed range from Agros Trading
Silentnight turbo fan from Benross

The Inspired Innovation Brand Licensed Product or Range

Celessence Technologies Fragranced Pillow Range for Aldi from John Cotton
Country Living Hotels from Coast & Coast
Eden Project Compostable Nespresso-compatible coffee capsules from Fresh Coffee Shop
Oasis fabric conditioner from Robert McBride
The National Gallery luxury flowers collection from Prestige Flowers
Marmite sprouts from Iceland Foods
Mumsnet mattresses from Dreams

RETAIL AWARDS CATEGORIES

Best High Street Fashion Retailer Brand Licensed Execution

ASOS
FatFace
H&M
Hobbs
Oasis
Primark
Uniqlo

Best Department Store Or Mixed Retailer Brand Licensed Execution

Argos
B&M
Fenwick
Home Bargains
John Lewis & Partners
WHSmith

Best Supermarket Brand Licensed Execution

Asda
Iceland
Lidl
Morrisons
Sainsbury’s
Tesco
Waitrose

Best Specialist Retailer Brand Licensed Execution

Boots
DFS
Dunelm
Moonpig
Sofa Workshop
Specsavers
Superdrug

PROPERTY AWARD CATEGORIES

Best Licensed Heritage Or Institution Brand 2019

The British Museum
Historic Royal Palaces
Morris & Co
The National Gallery
Natural History Museum (NHM)
Royal Horticultural Society (RHS)
Victoria and Albert Museum (V&A)

Best Licensed Lifestyle Brand 2019

Country Living
Discovery
Emoji
I Like Birds
Laura Ashley
National Geographic
PlayStation
Smiley World

Best Licensed Non-Food Brand 2019

Crayola
Energizer
Fairy Non-Bio
Goodyear
HEAD
Volkswagen

Best Licensed Food or Beverage Brand 2019

Baileys
Budweiser
oca-Cola
Guinness
Marmite
Slush Puppie
Tango
TGI Fridays

Best Licensed Fashion or Talent Brand 2019

Emma Bridgewater
Frida Kahlo
Joules
Matthew Williamson
Nadiya Hussain
Sara Miller London
Yvonne Ellen

Winners will be announced at The Dorchester Hotel in London on April 25.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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