Of the total at the show, organized by
publisher Advanstar Communications, 23 percent of visitors were international, a 26 percent increase over the previous year.
The number of licensees attending went up by 7 percent, and there was a leap of 29 percent in the number of sales promotion agencies. Of the total, 91 percent of attendees either authorized or recommended purchasing decisions, an 8 percent increase over 2006.
The pre-ABC audited total attendance figure is 5,490 visitors, up 10 percent on the previous year.
Almost 500 people attended The Licensing Academy series of seminars held during the event.
Over 60 percent of the exhibit space has already been booked for Brand Licensing Europe 2008.
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