This year’s educational programming will look at trends across the European licensing industry including the toys market, grocery retail market, how to create a pan-European program and more.
EUROPE–Brand Licensing Europe has revealed that this year’s Licensing Academy will focus on key trends affecting the future of the European licensing industry, including recent events like Brexit.
The educational programs will also significantly feature the gaming and toys categories.
Organized by UBM and sponsored by the International Licensing Industry Merchandisers’ Association, BLE will take place Oct. 10-12 at London’s Olympia exhibition hall.
Key European-focused sessions include:
- “Licensing in Europe–The background, the present and the future, including the potential implications of Brexit” with Kelvyn Gardner, managing director, LIMA U.K.
- “NPD’s overview of the European licensed toy market in 2017” with Frederique Tutt, toys global industry analyst, The NPD Group.
- “Opportunities in the European grocery retail market” with Milos Ryba, head of discount, IGD.
- “Assembling a Pan-European licensing program” with Teri Niadna, managing director, Brandgenuity Europe.
“The one word that’s become synonymous with Brexit over the last year is ‘uncertainty’ and that’s just as true for the licensing industry as it is for everyone else,” says Kelvyn Gardner, managing director, LIMA U.K. “My session at BLE will spell out what the potential implications of Brexit could be for licensees, licensors and retailers, and hopefully, how we can all navigate our way through any challenges it throws our way, dependent on the various potential outcomes at the end of the negotiation period.”
Furthermore, gaming will take center stage at The Licensing Academy during the keynote panel “Gaming: Dispelling the Myths,” which will feature Mark Howsen, commerical development director, Sony Interactive Entertainment Europe; Seth Barton, editor, MVC; Stuart Dinsey, board member, UKIE; Ashley Maidy, vice president and head of global licensing and partnerships, Activision; and Yann Le Bouedec, commercial director, Paladone Products.
Dorian Block, business group director, GfK Entertainment, will also present a detailed insight into how licensing and gaming can work together in “The U.K. video games industry. What do you really know about this market and are there opportunities you should be exploring?”
Meanwhile, Billy Langsworthy, co-founder, Mojo Nation, will lead a panel titled “Playing with Brands: A Look at the Design Process Behind Toys and Games.” Panelists confirmed to date include Simon Skelton of Big Ideas Product Development and Luc Hudson of Triclops Studio.
"Whether it's board games that adapt an IP and reflect its style, narrative and tone via gameplay, or toys that embrace the latest tech to bring much loved characters to life in innovative ways, the world of licensed toys and games has never been as exciting as it is right now,” says Langsworthy. “The ‘Playing with Brands’ panel will see designers lift the lid on how they go about creating licensed toys and games, dissecting the creative constraints and potential pitfalls involved in bringing characters and IP to life in this way, as well as looking at how the toy industry's relationship with licensing has evolved over the years.”
Other sessions include “Introduction to Licensing” with Gardner; “Brand Licensing: The Seven Deadly Sins” with John Burns of Gateley; and “What Role Does Subscription VOD Currently Play in our Television Viewing Habits?” with Sam Tuck of GfK.
All Licensing Academy sessions are free to attend and will be available on a first come first serve basis. Visitors can view the full schedule here.