The show will now take place Oct. 7-9, 2014, at London’s Olympia exhibition hall.
“Many of BLE’s core customers participate in both shows and this move will facilitate that,” says Darren Brechin, event director, BLE. “We will also be working more closely with the MIPCOM team in the future to align our dates for the benefit of all of our exhibitors. In addition, we have received feedback from licensors and retailers that retail buying patterns are moving earlier, and that bringing BLE forward could be a welcome move. That is something that we will investigate more for future show dates.”
This year’s BLE was the biggest and best attended yet, attracting 5 percent more visitors than in 2012.
For more details on Brand Licensing Europe 2014 visit
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