Bioworld Merchandising, a leading global lifestyle and apparel manufacturer, has launched “The Bioworld Connection,” a bi-weekly newsletter aimed to enhance communication with its valued partners.

“We wanted to reach out to our valued partners and continue the open lines of communication through this uncertain time,” says Jason Mayes, director, marketing, intellectual property, Bioworld Merchandising. “We wanted to reinforce our commitment to continue to make positive impacts in the marketplace.”

“The Bioworld Connection” also serves as a venue to share the company’s successes and communicate its vast offerings with its esteemed partners.   
“We’re proud to be an industry leader in connecting consumers with the brands they love, and we know this will be an asset in the coming months,” adds Mayes. “It’s in our DNA to be proactive in identifying solutions. We’re here to continue to help our partners succeed.”

The content of each newsletter episode will be based on the strategic initiatives Bioworld is rolling out and will highlight the company’s wins.

“Bioworld’s diversified business model allows us to continue to reach fans across multiple channels during this challenging time,” adds Mayes. “Our infrastructure and global supply chain give us the ability to react seamlessly to consumer demand and emerging trends. We know we’ll need to work together more than ever right now, and Bioworld has the resources in place to drive swift results in any business channel.”

Bioworld is determined to continue feeding consumer needs and delivering product as the retail landscape continues to evolve.

“Fans still want to express themselves,” says Mayes. “Consumers are still active. We have those relationships. We pride ourselves on being able to extend the brand's story throughout the evolving retail landscape.”

Episode 3 of “The Bioworld Connection” will cover Bioworld’s sustainability initiatives related to the 50^th anniversary of Earth Day, April 22. For more information, please visit Bioworldmerch.com.