September 22, 2020
The products will include items like bedding, bath accessories, and dinnerware and are expected to be available exclusively in Wal-Mart stores by fall 2008.
The deal, whose financial terms were not released, builds on an existing licensing agreement between Wal-Mart and Meredith for garden and outdoor products.
The Wal-Mart pact is the second major one involving the Better Homes brand to come in recent weeks. Earlier this month, Meredith announced a licensing deal with Realogy Corp., parent of Century 21 and Coldwell Banker.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
You May Also Like
Loading..
Report
Loading..
