Better Homes, Wal-Mart Ink Licensing Pact

Meredith Corp. announced a multiyear licensing agreement with Wal-Mart to design and market a line of home goods based on Meredith’s 7.7-million circulation flagship Better Homes and Gardens brand. The products will include items like bedding,

September 22, 2020

The products will include items like bedding, bath accessories, and dinnerware and are expected to be available exclusively in Wal-Mart stores by fall 2008.

The deal, whose financial terms were not released, builds on an existing licensing agreement between Wal-Mart and Meredith for garden and outdoor products.

The Wal-Mart pact is the second major one involving the Better Homes brand to come in recent weeks. Earlier this month, Meredith announced a licensing deal with Realogy Corp., parent of Century 21 and Coldwell Banker.

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