Apex Digital will operate 30 airport stores, as well as Brookstone.com and e-commerce business. Brookstone was founded more than 50 years ago and is best known for its product offerings in the entertainment, wellness, home and travel categories.
“Brookstone is a unique brand with strong growth potential," says Manny Mashouf, chief executive officer, Bebe Stores. "We are pleased to expand our already-successful relationship with Bluestar and can see the potential synergies with other brands in their portfolio. This investment, a direct result of our partnership with B. Riley Financial, which sourced the deal, will create a strong platform for future growth and enhance our ability to generate free cash flow to maximize our dividends to shareholders."
Bluestar Alliance acquired an interest
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