Bebe, Bluestar Buy Brookstone

Bebe Stores has aligned with Bluestar Alliance to acquire the Brookstone brand and its connected assets.

October 31, 2018

The acquisition was finalized on Oct. 19. The deal will see the expanded wholesale distribution of Brookstone-branded products around the globe, as well as the retention of 30 Brookstone airport retail locations.

Apex Digital will operate 30 airport stores, as well as Brookstone.com and e-commerce business. Brookstone was founded more than 50 years ago and is best known for its product offerings in the entertainment, wellness, home and travel categories.

“Brookstone is a unique brand with strong growth potential," says Manny Mashouf, chief executive officer, Bebe Stores. "We are pleased to expand our already-successful relationship with Bluestar and can see the potential synergies with other brands in their portfolio. This investment, a direct result of our partnership with B. Riley Financial, which sourced the deal, will create a strong platform for future growth and enhance our ability to generate free cash flow to maximize our dividends to shareholders."

Bluestar Alliance acquired an interest

in Bebe Stores trademarks and intellectual property in 2016.