April 6, 2018
New appointments extend the brand's licensing into Europe for the first time.
M.J.A Licensing will handle the brand in France and Belgium and The Evolution of Licensing will cover Italy.
These appointments mark
first venture into European licensing.
has achieved global success and has a strong fan base in Europe, so the appointment of international agents is an exciting progression for the brand,” says Fée Heyer, senior licensing manager, Coolabi. “M.J.A. and The Evolution of Licensing were chosen for their clear passion for the brand and unrivalled expertise.”
series, published by Orchard Books, has sold more than 15 million copies globally. Additionally, a gaming app centered on the series currently has more than 6 million downloads.
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