Next, Taco Bell has tapped the agency to create a lifestyle licensing program across a range of categories.
Morton Salt has selected Beanstalk to develop and execute a licensing program for the brand across food and foodservice categories to help unlock new experiences for consumers in key categories.
“For 170 years, Morton Salt has been a symbol of quality and trust. The brand has
Meanwhile, Beanstalk’s digital division Tinderbox has been appointed to represent ESL, the world’s largest eSports company, for licensing in North America and Europe. Moving forward, Tinderbox will actively pursue opportunities in the lifestyle and consumer electronics sectors with categories such as apparel, fashion accessories, gift and novelty, consumer peripherals, audio and gaming accessories.
Finally, Activision has extended its agreement with Tinderbox to include “Crash Bandicoot” and “Spyro” for licensing in Europe. Tinderbox will now work to secure partners in categories spanning collectibles, apparel, fashion accessories, gift and novelty, consumer electronics and home décor, among many others.
“As brands continue to adapt and find new ways to creatively disrupt how they engage with consumers, licensing has become even more meaningful for brand owners as an authentic way to create long lasting and memorable products and experiences,” says Allison Ames, president and chief executive officer, Beanstalk. “We are both honored and excited to be working alongside our new clients to build their brand-enhancing licensing programs that will further support their overall business and marketing goals and objectives.”
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