Global brand extension agency Beanstalk has launched a new consulting division to advise companies on how to evolve their brands through brand development and extension strategies, called Blueprint–Powered by Beanstalk.

Blueprint will work with brand owners, retailers and manufacturers to evaluate and analyze their distinct needs and provide a road map to open doors to new markets, audiences and revenue. 

The new division serves to formalize a range of services Beanstalk already provides to its clients. Practice areas include brand extension and retail development, research and insights, design and identity, and operations and governance.

“With an increasing amount of information instantly available to consumers about brands, companies must be smarter about how they reach and speak to consumers,” says Allison Ames, president, Beanstalk. “Brand extension and development strategies need to be well planned to satisfy consumer’s expectations. Building on our years of successful execution experience, Beanstalk’s Blueprint is credibly and uniquely positioned to provide clients with our knowledge and insights.”

The new division will be led by Nicole Desir, who has been promoted to executive director of Blueprint. A 12-year veteran of the agency, Desir will expand on her previous role as vice president of brand management by spearheading the global implementation of the division.

“To be successful today, companies need to do more than just tread water, they need to continually disrupt the market or risk becoming irrelevant,” says Desir. “Brand extension through licensing is a low-cost and low-risk strategy for innovation incubation and disruptive growth. By formally establishing Blueprint, we are responding to a market need for the unique perspective we are able to offer, based upon our reputation and expertise as brand extension strategists and activators.”