Brand and Deliver has created a U.K. brand partnership campaign with Pizza Hut, Shoe Zone and Abellio Greater Anglia, a train operator in London, to promote Sony Pictures’ Goosebumps for its U.K. release Feb. 5.

Each partner will promote a competition through posters, leaflets and across digital and social channels.

In addition to the three partners, Pizza Hut’s Ice Cream Factory will feature renamed sweets and sauces and release Goosebumps kids' activity books.