The Geronimo Stilton Recommends Italy Family Hotels campaign will see the brand leveraged across digital promotions, desk mats, bags, a magazine and t-shirts starting April. The campaign will continue through June with the introduction of branded mini clubs at select hotels. Mini clubs will feature dance events, a children’s dining menu and particular activities.
“The enormous success we had in 2016 with the Hotel Belvedere, a pilot program we did, led us to pursue this more extensive and far-reaching partnership as a way to connect even further with fans, children and their families,” says Marco Piccinini, licensing manager, Atlantyca. “We are so thrilled to be working with Italy Family Hotels, a company that specializes in providing only the best kids experiences and look forward to joining them for a fun-filled summer.”