Artistory has announced Marcrom Licensing as its sales agent for the Iberian market. Marcrom will focus on securing retail and brand partners to feature designs from Artistory’s biannually refreshed creative themes across their portfolio of art and cultural IP.
“Home to several global retailers, the Iberian is a key market for Artistory and our clients,” says Natasha Dyson, co-founder and licensing director, Artistory. “We believe local expertise is very important when building a global business, which is why we’ve chosen to work with Marcrom. Ivan instantly understood our business model and his wealth of experience, connections and ideas really impressed us. We welcome this new partnership together to bring art and cultural IP to the Iberian market.”
“It is a pleasure to be part of the Artistory team,” says Ivan Marco, chief executive officer, Marcrom. “From the first time I discussed this project with Natasha I fell in love with the idea of working with art and cultural IP. Art has always been part of our lives and, thanks to the partnership between Artistory and Marcrom, we will now be able to bring art even closer to people through various product categories such as home, apparel, accessories and gift, among others.”