As a division of AAi, Parade will maintain its unique identity and creative vision while leveraging AAi’s sourcing, design and forecasting capabilities to scale in the U.S. and globally.
Since launching in 2019, Parade has established itself in the intimate apparel industry, setting new standards for inclusivity, body positivity and self-expression. The digitally native brand’s use of sustainably sourced materials and its trendsetting designs have garnered a loyal customer base of young women who seek more from their intimate wear – not just in style but also in values. Parade has
on past collections.
With a wide range of products and sizes that cater to all body types, the brand is committed to empowering the next generation of women while supporting sustainable practices.
“We admire the extraordinary impact Parade
Parade will become a lifestyle brand in AAi’s portfolio which includes plus-size lingerie brand, Curvy Couture (acquired in 2019), affordable intimates brand, Smart&Sexy, and Fruit of the Loom, where AAi has held the master license in the bra category for 20 years.
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