Apple is reportedly planning to launch a subscription service for games, according to Cheddar.com.
The report is based on the accounts of five people familiar with the matter. Apple’s rumored gaming subscription platform would operate like a “Netflix for games,” offering users who pay a subscription fee access to a series of titles.
Apple started to talk to game developers about the subscription service in the latter half of 2018. The service is in the early stages of development, according to the report, and subscription prices have not been released.
According to two sources, Apple has also discussed partnering with developers as a game publisher.
While the sources are unsure what kinds of games would be included on the reported platform, a subscription service for App Store games may help boost Apple’s revenue following mixed Q4 reports.
U.S. video game industry sales reached $43.4 billion in 2018, an 18 percent increase from 2017, according to research conducted by the Entertainment Software Association and The NPD Group.