Online free-to-play game grows with new product categories.
The deals were secured by WildWork’s licensing agent Peeko.
The new licensees include:
Issac Morris for apparel
Accessory Innovations for bags, backpacks and accessories
Palamon for costumes
Wooky for crafts and activity books
Bulls-i-Toy for trading cards
Penguin for publishing
“Animal Jam’s” new partners join the brand’s master toy partner Jazwares.
“We’re in talks with major retailers and wholesalers that have expressed strong interest in our products,” says Clark Stacey, chief executive officer, WildWorks. “We’re excited to announce the first phase of strategic licensing partnerships, and we can’t wait to globally launch our ‘Animal Jam’ collection of toys, games and apparel this year.”
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