WildWorks has added six multi-category licensing partners for its “Animal Jam” brand.

April 6, 2018

1 Min Read

Online free-to-play game grows with new product categories.

WildWorks has added six multi-category licensing partners for its “Animal Jam” brand.

The deals were secured by WildWork’s licensing agent Peeko.

The new licensees include:

  • Issac Morris for apparel

  • Accessory Innovations for bags, backpacks and accessories

  • Palamon for costumes

  • Wooky for crafts and activity books

  • Bulls-i-Toy for trading cards

  • Penguin for publishing

“Animal Jam’s” new partners join the brand’s master toy partner Jazwares.

“We’re in talks with major retailers and wholesalers that have expressed strong interest in our products,” says Clark Stacey, chief executive officer, WildWorks. “We’re excited to announce the first phase of strategic licensing partnerships, and we can’t wait to globally launch our ‘Animal Jam’ collection of toys, games and apparel this year.”

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