Eduble Online and Frank Educational Aids have partnered with Animaccord on “Masha and the Bear”-themed kitchen sets as well as puzzles for the Indian market. Both lines are expected to debut later this month in direct-to-consumer online channels throughout the country.
Chinese building blocks producers Guandgong Qman Culture Communications will also leverage the “Masha and the Bear” license for a set of construction toys ready to launch by Q3. The line of branded products will hit the SEA, Russia and CIS markets. Aminaccord’s deal marks a continuation of its line of “Masha and the Bear” licensed products. Earlier this year the company came to terms with toy retailer “The Entertainer” fora U.K.-based spring line
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