Animaccord Brings New CP Deals for EMEA

Several territories will see new product categories for “Masha and the Bear.”
License Global

February 13, 2020

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Animaccord, the media and distribution company behind the family cartoon “Masha and the Bear,” has confirmed consumer product deals for a number of territories across the EMEA region including the U.K., Turkey, Italy and Poland.

The deals cover publishing, clothes, cardboard storage boxes, food supplements and other product categories.

In Italy, Halantex will launch a full range of home textile products. Easy Shoes will release their first licensed footwear collection with “Masha and the Bear” in the second half of 2020 that includes sports shoes, casual shoes, boots, rain boots, slippers, flip flops, sandals and more.

In the U.K., Animaccord teamed up with Phidal Publishing to close a deal for the production of “Masha and the Bear” books in English, including a novelty format book and a magnetic drawing book available now. The British publishing company Ladybird has also signed on to launch a book within the framework of its collaboration with “Masha and the Bear.” Ladybird has elaborated

a Reader and an Activity Book to assist with learning the English language that will be available this winter.

In Turkey, Egemen Group is launching “Masha and the Bear” cardboard storage boxes. The first products will be distributed in A101. Sardas Cosmetics will develop products including shower gel, shampoo, fragrance, body mists and lip balm. Kampotu will develop a range of Voonka products including vitamins, minerals, food supplements and fish oil to hit store shelves this May.

HH Poland confirmed a deal with Animaccord for licensed toys and back to school. The licensed collection will include interactive toys, wooden toys, outdoor toys, stationery, modeling clay, crayons, markers and more that will be available in discount channels, wholesalers, e-commerce and traditional retail stores in Q2. In addition, Consalnet will offer “Masha and The Bear” wallpapers, wall stickers and pictures for purchase in Eastern Europe.

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