April 6, 2018
The Asian Licensing Association hosted its annual Asian Licensing Awards event Jan. 7 during the Hong Kong Toys and Games Fair.
The winners include:
- Best Property in Asia: Doraemon, Fujiko Pro
- Best Asian Property: Rilakkuma, San-X
- Best Licensee (tie): SpongeBob SquarePants tissue products from Vinda International and the Iron Man 3 collectible figure series from Hot Toys
- Best Licensing Agent: Pacific Licensing Studio representing Warner Bros. Consumer Products
- Best Promotion Campaign: Monsters University and Toy Story loyalty program, The Dairy Farm Company–7-Eleven
- Best Young Property–Attack on Titan, Kodansha
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