ALA Names Asian Award Winners

The Asian Licensing Association hosted its annual Asian Licensing Awards event Jan. 7 during the Hong Kong Toys and Games Fair.

April 6, 2018

ALA Names Asian Award Winners

The Asian Licensing Association hosted its annual Asian Licensing Awards event Jan. 7 during the Hong Kong Toys and Games Fair.

The winners include:

  • Best Property in Asia:

    Doraemon, Fujiko Pro

    • Best Asian Property:

      Rilakkuma, San-X

      • Best Licensee

        (tie): SpongeBob SquarePants tissue products from Vinda International and the Iron Man 3 collectible figure series from Hot Toys

        • Best Licensing Agent:

          Pacific Licensing Studio representing Warner Bros. Consumer Products

          • Best Promotion Campaign:

            Monsters University and Toy Story loyalty program, The Dairy Farm Company–7-Eleven

            • Best Young Property

              –Attack on Titan, Kodansha

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