April 6, 2018
The brand management company has also created two new groups under the marketing umbrella to support its international focus.
First, Corey Salter, co-chief business officer and executive vice president, celebrity and entertainment, will now be responsible for all domestic and international celebrity and entertainment business development. He will also continue to oversee all celebrity and entertainment brand management in tandem with Jarrod Weber.
Meanwhile, Weber, executive vice president, Brand, will now be responsible for leading ABG’s brand management groups, driving business growth for the entire portfolio across strategic channels worldwide.
John Erlandson, co-chief business officer and executive vice president, business development, will lead all domestic and international new business development.
Ken Ohashi, executive vice president, lifestyle, will oversee brand management for Aéropostale,Frye, Hickey Freeman and Hart Schaffner Marx.
Finally, Christina Martin, senior vice president, lifestyle, will oversee brand management for Juicy Courture, Jones New York, Adrienne Vittadini, Taryn Rose, Misook, Judith Leiber and Frederick’s of Hollywood.
Additionally, ABG’s marketing team, which will continue to be led by Natasha Fishman, executive vice president of marketing, has unveiled two new groups under its umbrella: the Digital Innovation Group and Brand Experience Group.
The Digital Innovation Group will focus on brand storytelling, digital activations and consumer connectivity. The group will be led by Adam Kronengold, who will take on the position of vice president and will oversee content creation, social media, mobile applications, digital monetization, influencer activations and data and analytics.
Meanwhile, the Brand Experience Group will have an expanded focus on international. The new division will be led by Brock Doerr, who will take on the role of senior director. Under his leadership, the team will be responsible for overseeing all stores, international partner relations,, brand asset management and the production of the brand, partner and consumer events.
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