Movantia will help strengthen the brand development company’s portfolio in Europe and other international markets.

Authentic Brands Group has appointed Movantia, a brand licensing agency located in Bologna, Italy, to serve as its non-exclusive lead agency for its global brand portfolio in Europe.

Under the terms of the agreement, Movantia will lend its expertise to several of ABG’s celebrity, fashion and sports brands–including Marilyn Monroe, Muhammad Ali, Elvis Presley, Shaquille O’Neal, Aéropostale, Frederick’s of Hollywood, Tretorn, Prince, Tapout, Spyder and Airwalk.

“We are thrilled to name Movantia as ABG’s partner,” says John Erlandson, chief revenue officer, ABG. “Their success in brand licensing across the globe will be a tremendous asset to our portfolio. With their contributions, we look forward to expanding our brand’s footprint in key international markets.”

Movantia will also extend its branding and licensing expertise to the Middle East and India.

“We are very excited to team up with Authentic Brands Group in their efforts to expand its award-winning portfolio in Europe and other key markets,” says Fabio Fabbi, chief executive officer and founder, Movantia. “I am thrilled for the opportunity to drive the licensing and distribution of ABG’s long list of iconic brands that includes Marilyn Monroe, Muhammad Ali, and Elvis Presley.”