Meanwhile, Authentic Brands Group has also launched Winston, a new proprietary influencer platform managed by the company’s in-house digital innovation group. Winston has served as an influencer management tool for brands including Spyder, Juicy Couture, Jones New York and more.
Finally, in recent months ABG has also secured a number of notable partnerships for its portfolio of brands including:
Bombas for socks.
Coach for a spring 2017 collection as well as an apparel and accessories collection for spring 2018
, a documentary based on the life of the artist from HBO
M.Monroe, a new jewelry brand inspired by the star
"Marilyn! The Musical," a theatrical experience based on the stars life
Julius “Dr. J” Irving
“House Call with Dr. J” from Revolver Podcasts
Converse for footwear
J.C. Penney for men's apparel
Chef'd for meal kits inspired by the entertainer's Mexican culture.
Verizon for “Shark Experience,” an innovative and disruptive new technology that promises an enhanced and connected golf course experience.
Chef'd for meal kits inspired by the pro golfer’s Australian heritage as well as an exclusive line of wagyu beef.
Alexander Wang for an exclusive “Money Roll” handbag.
Ashley Longshore for a seven-piece bag collection
A cashmere tracksuit capsule collection from Farfetch
Viva La Juicy, a 17-piece range of borer jackets from VFiles
Airwalk for an eight-piece men’s swimwear capsule
A holiday 2018 collection in collaboration with influencer Sabrina Carpenter.
Frederick’s of Hollywood
A new capsule collection from brand co-owner and official brand ambassador Megan Fox.
A limited edition Whiteout Racquet and matching branded bag in collaboration with pro tennis player Lucas Pouille
Brand ambassadorship and promotions from DJ Steve Aoki
A third men’s capsule collection from Topman
An apparel collection from Coca-Cola in Japan which was available at Spinns and WEGO
An expanded footwear capsule collection from Andre 3000
Men’s and women’s apparel at Nordstrom.
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