Industry News

ABG Opens Office in China, Builds Brand Partnerships 2

Authentic Brands Group has opened a new international office in Shanghai, as well as launched Winston, a new influencer network, and established new partnerships for its portfolio of brands.
License Global

May 23, 2018

ABG Opens Office in China, Builds Brand Partnerships 2

First, ABG Shanghai opened its doors in April and has worked to generate growth for the company’s portfolio across the APAC region. The ABG Shanghai team is overseen by Justin Kuan, senior vice president and managing director. More offices are set to open this year in Mexico City and London.

Meanwhile, Authentic Brands Group has also launched Winston, a new proprietary influencer platform managed by the company’s in-house digital innovation group. Winston has served as an influencer management tool for brands including Spyder, Juicy Couture, Jones New York and more. 

Finally, in recent months ABG has also secured a number of notable partnerships for its portfolio of brands including:

Muhammad Ali

  • Bombas for socks.

    Elvis Presley

    • Coach for a spring 2017 collection as well as an apparel and accessories collection for spring 2018
      •  The Searcher, a documentary based on the life of the artist from HBO

        Marilyn Monroe

        • M.Monroe, a new jewelry brand inspired by the star
          • "Marilyn! The Musical," a theatrical experience based on the stars life

            Julius “Dr. J” Irving

            • “House Call with Dr. J” from Revolver Podcasts
              • Converse for footwear

                Shaquille O’Neal

                • J.C. Penney for men's apparel

                  Thalia Sodi

                  • Chef'd for meal kits inspired by the entertainer's Mexican culture.

                    Greg Norman

                    • Verizon for “Shark Experience,” an innovative and disruptive new technology that promises an enhanced and connected golf course experience.
                      • Chef'd for meal kits inspired by the pro golfer’s Australian heritage as well as an exclusive line of wagyu beef.

                        Judith Leiber

                        • Alexander Wang for an exclusive “Money Roll” handbag.
                          • Ashley Longshore for a seven-piece bag collection

                            Juicy Couture

                            • A cashmere tracksuit capsule collection from Farfetch
                              • Viva La Juicy, a 17-piece range of borer jackets from VFiles

                                Aéropostale

                                • Airwalk for an eight-piece men’s swimwear capsule
                                  • A holiday 2018 collection in collaboration with influencer Sabrina Carpenter.

                                    Frederick’s of Hollywood

                                    • A new capsule collection from brand co-owner and official brand ambassador Megan Fox.

                                      Prince

                                      • A limited edition Whiteout Racquet and matching branded bag in collaboration with pro tennis player Lucas Pouille

                                        Vision Streetwear

                                        • Brand ambassadorship and promotions from DJ Steve Aoki
                                          • A third men’s capsule collection from Topman
                                            • An apparel collection from Coca-Cola in Japan which was available at Spinns and WEGO

                                              Trenton

                                              • An expanded footwear capsule collection from Andre 3000
                                                • Men’s and women’s apparel at Nordstrom. 

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