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ABG, 101 Studios Launch Sports Illustrated Studios

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Authentic Brands Group has launched a joint venture with 101 Studios to develop, produce and distribute long-form content based on the Sports Illustrated brand.

Authentic Brands Group and 101 Studios have announced the formation of Sports Illustrated Studios, the exclusive vehicle to develop, produce and distribute long-form film, television and audio content based on the Sports Illustrated brand’s present and future work, as well as SI’s archives of stories and photography.

Sports Illustrated Studios will reimagine and recreate these moments in new ways as well as create sports lifestyle programming that sports fans are clamoring for. The new studio will become home to feature films, documentaries, scripted and reality TV, mini-series and scripted podcasts. The venture plans a slate of several television series and feature films per year.

101 Studios will be managing and overseeing all production, distribution and marketing for Sports Illustrated Studios in collaboration with ABG.

“At the core of 101 Studios, we seek to tell stories that create cultural conversations, which is the same pillar behind the stories that have been told and continue to be told by Sports Illustrated,” says David Glasser, chief executive officer, 101 Studios. “Sports Illustrated has covered every major story in sports since the 1950s, and before the internet, they were often the only publication covering the most famous and memorable stories in depth. Through this new partnership, we have the chance to bring these archival and current stories to life in ways people have never seen before.”

The first project announced is a docuseries entitled “Covers.” Based on SI’s top cover stories of all time, each episode will chronicle moments in sports history through this new lens. The magazine has published thousands of covers featuring professional athletes including Muhammad Ali, Michael Jordan, Tom Brady, Serena Williams, Tiger Woods, Sidney Crosby and Megan Rapinoe as well as influential sports teams, celebrities and political figures. The series will dive into those covers while also giving viewers a behind-the-scenes glimpse into what went into creating each of them.

 “The creation of a studio dedicated to developing original programming is a key building block for the future of Sports Illustrated and ABG,” says Jamie Salter, founder, chairman and chief executive officer, ABG, owner of Sports Illustrated. “Less than a year after acquiring the brand, we have made great strides in tapping the value of this franchise and expanding its reach across sports, culture and entertainment. This partnership is a testament to the strength of SI and the ingenuity of 101 Studios.”

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