4K Media adds Australian agent to support brand’s growing popularity in the region.
“Justin and his team at Coverpoint have a demonstrated ability for licensing success within the age demographic of a typical ‘Yu-Gi-Oh!’ fan, and we’re eager to collaborate with them to continue to grow the brand in the territory,” says Jennifer Coleman, vice president, licensing and marketing, 4K Media. “The company will be a formidable asset in maximizing local, regional and national consumer product licensing, promotional and marketing opportunities.”
Coverpoint will begin representing “Yu-Gi-Oh!” immediately and will showcase the brand at the Toy Hobby & Licensing Fair in Melbourne March 19-22.
“The success of the various ‘Yu-Gi-Oh!’ series on broadcast television and in trading card games sales here in Australia and in New Zealand is incredible,” says Justin Dery, managing director, Coverpoint. “Utilizing our enormous network of licensing, retail and promotional partners, Coverpoint
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