4K Names Australian ‘Yu-Gi-Oh!’ Agent

4K Media adds Australian agent to support brand’s growing popularity in the region.

4K Media has appointed Coverpoint Marketing to represent the “Yu-Gi-Oh!” brand in Australia and New Zealand.

“Justin and his team at Coverpoint have a demonstrated ability for licensing success within the age demographic of a typical ‘Yu-Gi-Oh!’ fan, and we’re eager to collaborate with them to continue to grow the brand in the territory,” says Jennifer Coleman, vice president, licensing and marketing, 4K Media. “The company will be a formidable asset in maximizing local, regional and national consumer product licensing, promotional and marketing opportunities.”

Coverpoint will begin representing “Yu-Gi-Oh!” immediately and will showcase the brand at the Toy Hobby & Licensing Fair in Melbourne March 19-22.

“The success of the various ‘Yu-Gi-Oh!’ series on broadcast television and in trading card games sales here in Australia and in New Zealand is incredible,” says Justin Dery, managing director, Coverpoint. “Utilizing our enormous network of licensing, retail and promotional partners, Coverpoint is ideally situated to support 4K Media in identifying and managing the brand’s consumer product licensing prospects as well as flushing out promotional and marketing support as ‘Yu-Gi-Oh’s’ popularity continues to grow here.”