Spacetoon Kids TV has brokered a deal between Emaar and Pinkfong to bring the “Baby Shark” viral sensation to the Dubai Fountain.
Emaar, the property developer behind the fountain, helped choregraph a water dance and light show set to the hit kids’ song.
The Emaar partnership marks the first deal for Pinkfong and “Baby Shark” in the MENA region. Spacetoon Kids TV aims to utilize the deal to negotiate additional agreements in the area. Pinkfong signed on with the licensing agent in 2018 to extend the hit song’s reach into Arabic-speaking countries.
Visitors to the Dubai Fountain can see the colorful sequence starting now during select times.