Imagination Announces 50 Shades Game

Imagination is helping players “release their Inner Goddess” with the new Fifty Shades of Grey: Party Game, which will hit stores in the U.S., Canada, the U.K. and Australia Dec. 10. The game, which was approved by Fifty Shades of Grey author E. L. James, will be released internationally in time for Valentine's Day.

The party game has players listen to a vanilla-style question and vote on which of the eight pre-determined friends they believe is best matched to the question. To amp up the action, Imagination has also created the Red Room Expansion Pack, which brings a more risqué tone to the game.

"The Fifty Shades books are a bona fide cultural phenomenon,” says Shane Yeend, chief executive officer, Imagination. “They offer an exciting new play pattern for our range of party games that allows everyone to finally reveal their Inner Goddess."

The Fifty Shades of Grey party game and Red Room expansion pack will be sold at major booksellers, Asda, Urban Outfitters and other major retailers.