Blonde Sheep Licensing has brokered a deal between OTL and confectionery brand Swizzels for a line of party supplies.
The agreement will see OTL develop a collection of party and travel accessories with the Swizzels license. Products will feature Love Hearts, Drumsticks, Refreshers, Squashies and other popular brands from Swizzels.
“Swizzels have fantastic products, branding and presence in the marketplace, and we are very excited about becoming a licensee for party products and travel accessories,” says David Allan, sales controller, OTL.
The new Swizzels deal continues the momentum the brand built last year with its partnerships with gift supplier Beams.