IMG has been appointed by Tempur Sealy International to be its global licensing representative for all brands in the company’s portfolio as part of a multi-year deal.
Tempur Sealy and IMG will work together to form a licensing program across multiple home, travel, wellness and lifestyle categories. Tempur Sealys brand portfolio includes Tempur, Tempur-Pedic, Sealy featuring Posturepedic Technology, and Stearns & Foster.
“We are delighted that IMG, a leader in their industry, has agreed to this partnership that offers their endorsement of our market-leading brands,” says Scott Thompson, chairman and chief executive officer, Tempur Sealy. “Our portfolio of brands lend themselves to extension beyond the bedding and sleep category.”
IMG is a global leader in sports, fashion, events and media. The company manages athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development.The Tempur Sealy deal is the newest deal added to IMG’s list of licensing clients. Other IMG clients include Dolly Parton, Fortnite, Shinola and FCA Chrysler.
“Tempur Sealy has an outstanding reputation for providing top-quality mattresses and other bedding products,” says Gary Krakower, vice president of licensing, IMG. “Our aim is to help them move into other areas of the home and attract new global audiences, with comfort being the focus for every product. It’s a very exciting project.”