Frida Kahlo Extends Sass & Belle Partnership

Existing and new licensed products will cross various categories.

International licensing agency Art Ask Agency has announced the renewal of the partnership between Frida Kahlo licensing and Sass & Belle. 

With both continuations of earlier products and new product additions, Sass & Belle is adding to the gift market in the U.K. and internationally with its officially licensed Frida Kahlo products.

“Sass & Belle’s products are delightful,” says Beatriz Alvarado, head of international affairs, Frida Kahlo Corporation. “They have even launched a Frida Kahlo plant mister.” 

Inspired by one of the Mexican painter’s self-portraits, the range now has 30 different SKUs in the gift, kitchen items, gardening, ceramics and accessories categories. The range features a variety of products, including mugs, notebooks and nail files.

“Since we began transporting our customers to the heart of Mexico around two years ago, our hugely successful Frida Kahlo collection has grown from a handful of products to around 30 SKUs, with many more ceramics launching in the coming months,” says Daisy Coombes, marketing manager, Sass & Belle. “Here at Sass & Belle we are known for our characterful designs. But Frida has fast become one of our bestselling collections, making her our most-loved character design.”

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