Fanattik has signed a pan-European gift and homeware license for the "Rocky" franchise with Metro Goldwyn Mayer (MGM) through the studio's U.K. agent Rocket Licensing.
The new collection will debut later this year to mark the 45th anniversary of the original "Rocky" film.
"Fanattik is licensed by many of the major film and video game studios, and 'Rocky' is a big hitter I have had my eye on for some time," says Anthony Marks, managing director, Fanattik. "Our initial discussions with European gift retailers have leaned towards 'Rocky' product for Father's Day and Christmas promotions, but it's suitable for fans all year round."
The Fanattik range will cover home décor, glassware, barware, gifts and collectibles. Image rights are part of the license, so products featuring Mr, T who plays Clubber Lang, Dolph Lundgren as Drago and Sylvester Stallone as Rocky will be featured on product and packaging.
"We are delighted to have Fanattik on board for the 45th anniversary of this ultimate champion's franchise," says Charlie Donaldson, joint managing director, Rocket Licensing. "The range of celebratory giftware and collectibles will be a fantastic addition to the broad licensed offering planned for 2021 and will encourage fans to tap into their inner champion!"
The Fanattik range will form part of a year-long celebratory marketing and product campaign to mark the anniversary.