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BuzzFeed, Haven Global Launch Tasty Cookware

BuzzFeed’s cooking channel Tasty will launch its own kitchenware and cookware in Australia.

BuzzFeed’s Tasty and Haven Global have announced the launch of a line of cookware and kitchenware in Australia.

“We are delighted we are to be working with BuzzFeed to bring the iconic Tasty brand to the Australian market,” says Tom Punch, managing director, Haven Global. “This launch reflects the huge shift in how millennials are consuming media along with the brand recognition that online content can offer for consumer products. There is so much potential for many more partnerships and categories to come. Keep an eye out for this fabulous brand as we further expand into food aisles and more in the coming months.”

The Tasty-branded cookware line includes 28 products ranging from nonstick cookware to high-quality bakeware to kitchen gadgets, accessories and more, ranging in price from $8 to $59. The line features nonstick forged aluminum cookware, nonstick metal bakeware with silicone handle inserts, emoji cookie cutters, silicone head utensils and soft grip gadgets.

The Tasty line of kitchen products is licensed and manufactured by Fackelmann.

“We are thrilled to be the product partner for the launch of Tasty into the Australian market,” says Mark Batsonn, chief executive officer, Fackelmann Housewares Australia. “The new range of millennial focused kitchenware products includes solutions for all stages of meal preparation from knives to bakeware to frying pans. All, of course, have been designed to be insta-friendly with bold colors across the range and perfect for recreating the Tasty recipes we see online.”

The Tasty cookware and kitchenware line are now available at Big W stores.

TAGS: Tasty BuzzFeed
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