Zoella Taps Etsy for Homeware Range

The YouTube star has launched an exclusive new home range with Etsy.
License Global

August 11, 2020

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Just days after revealing its

homewares collection with “Sister Sister’s” Tia Mowry

, Etsy has unveiled yet another home collection, this time with YouTube vlogger, author and businesswoman known as Zoella.

“I’m thrilled to be collaborating with Etsy, as it’s a brand I’ve loved for a long time,” Zoella, real name Zoe Sugg, told

Ideal Home

. “I’ve always enjoyed having handcrafted items in my home, adding joyful touches, so it seemed like a natural fit. The whole process was so fun – these sellers are so creative. And I can’t wait for everyone to see the collection!”

The range includes a range of 20 products included prints, candles, cushions, tea towels and plant pots from multiple vendors on the site.

“It was so hard to narrow this down as the creativity of the sellers on Etsy is so vast, but every item is a firm favorite,” Sugg says. “I do already own a couple of the Atelier Stella ceramic pots which are already dotted around my home, so it was wonderful to get to work with her as part of

the collection. I also love the Emodi cushions designed and created by Egle. The designs are gorgeous and they are of exceptional quality!”

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