Woolworths Takes on Hills Brand in Oz

Australian retailer Woolworths has taken to the exclusive rights to the Australian technology solutions brand Hills. 

April 6, 2018

Woolworths Takes on Hills Brand in Oz

The long-term deal gives Woolworths exclusive rights to the Hills heritage brand as it applies to more than 240 products including clotheslines, clothes care and garden sprayers for Australian and overseas markets.

The agreement will free up Hills to focus on building its technology business, particularly in the security and healthcare sectors.

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