Williams Sonoma announced a new collaboration with the British heritage home furnishings brand, Morris & Co. The new Morris & Co. for Williams Sonoma collection features 36 patterned products that celebrate the  heritage fabric and wallpaper designs of Morris & Co, while also paying tribute to Morris & Co.’s founder, William Morris. 

“Our design team was able to embrace the iconic patterns and intricate motifs of Morris & Co.’s celebrated Bluebell, Marigold, Pimpernel and Golden Lily designs and reimagine them for the home,” says Felix Carbullido, president, Williams Sonoma. “Our collaboration creates the opportunity for Morris & Co.’s celebrated designs to serve an inspired, new purpose decorating spaces from the countertop to the tabletop.” 

For the debut collection of the new collaboration, the Morris & Co. team partnered with Williams Sonoma to create products that uphold William Morris’ legacy through newly designed dinnerware, serveware, housewares and linens. 

“I’m so excited by this new table and dinnerware range from Morris & Co. at Williams Sonoma,” says Claire Vallis, creative director, Sanderson Design Group. “For over 160 years, Morris & Co. has lovingly crafted products for the home, from fabric and wallpaper to fashion and homeware. This new range combines iconic patterns inspired by original archival documents with thoughtful, new color stories. Emphasizing the curious, flowing and evocative designs from a long heritage portfolio, these products offer a refined aesthetic to tables and homes. Expressed across a range of utensils and crockery, this range perfectly encapsulates Morris’s own desire to combine beauty with utility, epitomizing his words: ‘Have nothing in your houses that you do not know to be useful, or believe to be beautiful.’” 

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