Wildflower Expands Bombay Offerings

Licensing agency The Wildflower Group has signed two new partners to bring the Bombay lifestyle brand to furniture and home fragrance products.

April 6, 2018

Wildflower Expands Bombay Offerings

Bauhaus Furniture Group will create a line of upholstered furniture including sofas, sectionals, loveseats, chairs, ottomans, settees and accent chairs as part of a coordinated group or collection. The line will launch in the first quarter of 2015 at online retailers and furniture stores.

Langley Empire Candle will develop a range of home fragrance products such as candles, fragrance melts, fragrance warmers, reed diffusers and candle accessories that will be available at retail the first quarter of 2015 at department, mid-tier, home specialty stores, regional mass, off-price, hardware, office stores, clubs, home shopping websites and military stores.

In addition, current Bombay licensee Popular Home Products will expand its line of decorative home products to include kitchen textiles. New for 2015 will be tablecloths, table runners, kitchen rugs,

kitchen counter mats, napkins, placemats, kitchen towels/dishcloths, kitchen chair cushions, potholders and oven mitts. The collection will be available in the second quarter of 2015 at mid-tier retailers, home specialty outlets and in specialty catalogs.

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