The Wildflower Group has announced that it has signed Core Home to a multi-year license agreement with the Vitamix brand.

“The Core Home team uses Vitamix products both at home and in the office, making smoothies, snacks, organic baby food, pet treats and more for themselves and their loved ones,” says Alan Bram, founder and president, Core Home. “Having always admired the company, we are excited to provide passionate Vitamix consumers with new ways to engage with the brand.”

The agreement covers multiple product categories including hydration, reusable straws, kitchen tools, food storage, lunch bags and silicone bakeware.

“Core Home is an innovator in the home goods category and the perfect partner to extend the Vitamix brand,” says Scott Hackman, vice president strategy, business insights, brand and marketing operations, Vitamix. “We’re thrilled with the new product line and can’t wait for our owners to see it.”

Core Home will debut the Vitamix collection this spring, and the products will be available for retail in summer 2020. Core Home is represented by Orchard Street Ventures.