WHP Global has announced that it has entered into a long-term licensing agreement with Sunham Home Fashions to develop and distribute a home goods line for the Anne Klein brand.
The Anne Klein Home collection will encompass a full line of soft home bedding products including duvets, comforters, sheets, coverlets, quilts, throws and decorative pillows.
“It is undeniable that the global health crisis has forever changed our relationship with our homes,” says Effy Zinkin, global chief operating officer, WHP Global. “Our partnership with Sunham, one of the largest importers of the $29 billion home textiles industry, represents a significant growth opportunity as the home category growth was less than two percent per year pre-pandemic and home online sales are now projected to grow 19 percent in 2020. We look forward to deepening the Anne Klein brand assortment and offering customers a new way to incorporate the classic style of our beloved brand in a variety of areas in their lives.”
The Anne Klein Home Collection is slated to launch next spring and will be carried in select stores, e-commerce and specialty retailers throughout the U.S. and Canada.
“Sunham Home Fashions is excited to announce its partnership with the Anne Klein team to extend the brand into soft home,” says John Haven, chief creative officer, Sunham Home Fashions. “As a visionary in the world of American fashion, Anne changed the way women dressed and with that brought a new confidence to how they live their lives. Echoing the brand’s ethos to offer sophisticated, livable and accessible fashion to today’s modern woman, Sunham is excited to translate that vision to bring Anne Klein branded product into the bedroom and bathroom.”
Recently, the Anne Klein brand has joined COVID-19 relief efforts and united with the namesake’s granddaughter, Jesse Gre Rubenstein, to donate and deliver 125,000 masks to essential workers throughout the U.S. In addition, they recently launched a Facebook Live series aimed at focusing on women making a difference.