WBCP Gets Ready to Party | License Global

WBCP Gets Ready to Party

Warner Bros. Consumer Products, on behalf of DC Entertainment, has teamed with Party City Holdings in the U.S. and Canada for a new collection of party goods.

The line, developed by Amscan, will be inspired by Warner Bros.’ iconic properties and the DC Comics pantheon of superheroes.

Products, featuring an array of characters such as Superman, Batman and Scooby-Doo, will be available in Party City stores across the U.S. and Canada this summer.

In celebration of the new collection of products, Party City will host party zones spotlighting key properties, including a Batman party zone, at Party City retailers in July and a Scooby-Doo party zone in August. American Greetings will also distribute the party goods, favors and décor in mass and supermarket channels.

The complete list of properties that will be developed for balloons include DC Comics’ Batman and Superman, Looney Tunes, Scooby-Doo, Godzilla, Tom and Jerry, Harry Potter and The Wizard of Oz.

“We are thrilled to team up with Party City, a renowned party supplier, to offer fans of all ages the chance to celebrate with their favorite characters,” says Karen McTier, executive vice president, domestic licensing and worldwide marketing, WBCP. “Leveraging WBCP’s vast portfolio of entertainment properties, the new line is sure to make any party as memorable as the characters that inspire them.”