The premiere Wayfair store will be at the Natick Mall in Natick, Mass., and will extend the way Wayfair customers shop for home and experience.
In addition to the Wayfair store, Wayfair will open four pop-up shops later this summer. The pop-ups will offer an immersive experience for consumers to interact with the Wayfair brand.
Visitors will be able to shop a curated selection of products for immediate, in-store purchase, including decorative accents, wall décor and seasonal pieces.
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