The newest Virgil Abloh collection is a rework of original designs by Jean Prouvé.

License Global

December 5, 2020

2 Min Read

Vitra and Virgil Abloh have collaborated to drop three limited-edition "Virgil Abloh c/o Vitra" products.

To celebrate the launch,  Vitra will livestream the collection and a DJ music performance by Pedro Cavaliere from a six-day pop-up installation in Miami's Design District. The installation was created by Abloh's London-based studio Alaska Alaska and is powered by Cash App as part of the company's ongoing efforts to support the creative community. Additionally, Abloh and Vitra chief executive officer Nora Fehlbaum will have a conversation about the collection that will air on Abloh's IGTV channel. 

"What I find particularly inspiring about Virgil Abloh is that he comes to the table as an outsider, with a fresh look at our collection and a different pace, free of constraints," says Nora Fehlbaum, chief executive officer, Vitra. "I'm interested in the way that he structures knowledge and passes it on to a new generation in such a condensed manner. He manages to shift the topic of design classics away from the discourse of an intellectual elite to make them accessible to a wider public." 

The "Virgil Abloh c/o Vitra: US Edition" collection is a spin-off to an earlier collaboration that dropped in 2019 on Vitra's Campus in Weil am Rhein, Germany during Art Basel. The three pieces – a Ceramic Block, along with the Petite Potence lamp and Antony armchair originally designed by Jean Prouvé, are reimagined in baby blue that Abloh intends to stand alone as an object with a function. The "hacked" Prouvé pieces represent the power of design to evolve in order to speak to a new generation.   

"My mission has not changed,” says Abloh. “My hopes for this collaboration are to further strengthen this bond with the new generation, providing them with further inspiration, as well as room for thought and a sense of inclusion. This collaboration invites the new generation into the conversation – my work is meant to open doors for them.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like