To celebrate the launch, Vitra will livestream the collection and a DJ music performance by Pedro Cavaliere from a six-day pop-up installation in Miami's Design District. The installation was created by Abloh's London-based studio Alaska Alaska and is powered by Cash App as part of the company's ongoing efforts to support the creative community. Additionally, Abloh and Vitra chief executive officer Nora Fehlbaum will have a conversation about the collection that will air on Abloh's IGTV channel.
"What I find particularly inspiring about Virgil Abloh is that he comes to the table as an outsider, with a fresh look at our collection and a different pace, free of constraints," says Nora Fehlbaum, chief executive officer, Vitra. "I'm interested in the way that he structures knowledge and passes it on to a new generation in such a condensed manner. He manages to shift the topic of design
The "Virgil Abloh c/o Vitra: US Edition" collection is a spin-off to an earlier collaboration that dropped in 2019 on Vitra's Campus in Weil am Rhein, Germany during Art Basel. The three pieces – a Ceramic Block, along with the Petite Potence lamp and Antony armchair originally designed by Jean Prouvé, are reimagined in baby blue that Abloh intends to stand alone as an object with a function. The "hacked" Prouvé pieces represent the power of design to evolve in order to speak to a new generation.
"My mission has not changed,” says Abloh. “My hopes for this collaboration are to further strengthen this bond with the new generation, providing them with further inspiration, as well as room for thought and a sense of inclusion. This collaboration invites the new generation into the conversation – my work is meant to open doors for them.”
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