Multiple new categories are up for grabs under the new agreement.

License Global

February 22, 2021

1 Min Read
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Valéro Enterprises has entered into an exclusive agreement with home furnishings brand Kravet. The Kravet umbrella of brands includes Kravet, Lee Jofa, Brunschwig & Fils, Donghia, GP & J Baker, Mulberry Home and Threads.

Through the years, Kravet has partnered with designers including Calvin Klein, Diane von Furstenberg, Kate Spade New York, Echo, Nate Berkus, Lilly Pulitzer and Jonathan Adler. With more than 40 showrooms in the U.S., Kravet brands have also created retail partnerships with H&M, Mitchell Gold + Bob Williams and The Shade Store.

"My team and I are so excited to have the opportunity to bring this celebrated brand into new lifestyle categories," says Susan Valéro, president and chief executive officer, Valéro Enterprises. "The rich colors, themes and patterns in the Kravet brands lend themselves beautifully to a myriad of categories. We can't wait to introduce these new categories to customers everywhere."

Available categories include kitchen textiles, dinnerware, glassware, serveware, tabletop, bedding, bath, tiles, flooring, apparel, footwear, bags, scarves, headwear, bridal and more.

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Valero Enterprises

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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